Digital Manga Inc., DMI, is excited to announce the launch of LILYKA, a new imprint and online store specializing in Yuri and Shoujo-Ai manga. From platonic feel-good stories to more mature and darker themes, LILYKA intends to provide a wide array of manga featuring the romantic relationships between women.
Over the last few years, the manga market has seen an increased interest in the Yuri genre. As the Yuri community continues to expand and gain popularity, the demand for a wider range of titles is constantly growing. With the release of LILYKA, DMI hopes to not only enter into the Yuri market, but also help broaden it by licensing titles that otherwise would not have been brought overseas.
In order to accomplish this, DMI has adopted a new business model that focuses on working with self-published creators directly. Through this model, artists will have a platform to exhibit their works, and this in turn will allow fans to discover new and exciting content. Moto Momono, one of the Yuri artists DMI is currently working with, is thrilled for this project and “hope[s] that this platform will contribute to creating an environment overseas where more fans can enjoy Yuri manga.”